It has become more and more common to see men get waxed and luckily men do not have to be hairy anymore to still be seen as masculine. At La Nature, half of our clients are male customers. Many men nowadays like the aspect of a smooth skin/ a very smooth private area (also the clean feel of the crack is often mentioned), reduced body odor, and the nice definition of the muscles, for those that are muscular. For the males that have never waxed yet and are considering, you can rest assured, it is a very normal thing to do.